Define KPIs to determine the health of the Origin service and drive recommendations for optimization of the funnel.Craft and own global go-to-market strategies and integrated marketing campaigns that drive awareness, acquisition, engagement and retention of players.Define value proposition, positioning, benefits, key beats, offers, marketing calendar, and operating model.Define objectives, strategies, policies, offers, incentives and partnership opportunities for every endeavour.Define marketing strategy, roadmap and implementation framework for new programs and business models.Overall responsibility for the regional coordination and internal communication of Competitive Intelligence.Responsibilities for senior director, marketing
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